Judy Lim

FOUNDER & CEO

Deeply Passionate about People, Healthcare and Health Insurance

Judy has a keen interest in seeing every individual enjoy the well-being that comes from health and the risk protection that comes from health insurance. Her passion is the design of innovative critical illness insurance products that bear two important qualities for the current economic times: accessibility for the middle class and best value for money for the insured.

With more than two decades of medical travel marketing experience in Asia, Judy spearheaded branding efforts to develop awareness of the Singapore public healthcare group brand in the global arena, as Director of Marketing for the Ministry of Health Holdings (MOHH) in Singapore.

After her service with MOHH, Judy moved on as Regional Business Development Director Asia with Mobility Saint Honoré (MSH) International, a fully owned subsidiary of the Rothschild family’s SIACI Group. MSH International is headquartered in Paris, France and is a world leader in the design and management of international healthcare solutions. Judy later relocated to Shanghai to grow the China market as CEO, MSH International (China). Judy led the re-organisation of key leadership teams, re-strategized the sales and distribution channels to expand MSH’s breadth of partnerships in China. Under her charge, MSH China won several awards including:

• Asian Insurance Review’s Best Service Provider (Asia) Award in 2013
• China HR Development Award for Most Innovative Strategy Award for 2016
• a CSR Award for an Alzheimer’s program with a local charitable foundation in Shanghai in 2016

Judy was instrumental in building up the international branding for two premier hospitals in Thailand: the Bangkok Hospital Group and Bumrungrad International Hospital. She drove market development efforts for these two leading hospitals in the diverse markets of Bangladesh, Cambodia, Mongolia, Myanmar, Nepal, and Vietnam.