Home of innovative insurance solutions and services

Giving new life to insurance

The name “Zoii” originates from the ancient Greek word for “life.” We provide best-value protection and quality medical care tailored for the mass to middle-income markets.

Explore Your Protection

Vision, Mission & P.I.E. Core Values

Vision icon

Our Vision

Championing innovative insurance solutions and services that are as easy as A-B-C.

Mission icon

Our Mission

  1. Design simple protection for health emergencies.
  2. Partner to reach middle-income populations with affordable critical illness solutions.
  3. Revolutionise protection through digital wallet utilisation.
P.I.E. Core Values

Meet the Team

Judy Lim

Judy Lim

Founder & CEO

Deeply passionate about people, healthcare and health insurance, Judy designs affordable, bite-sized, and customisable critical illness solutions for mass to middle-income markets.

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Cindy Chen

Cindy Chen

Advisor

Cross-cultural executive with more than two decades of international experience across Canada, Singapore, and Thailand, spanning publishing, software development, beauty, and intellectual property.

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Loredie Villena

Loredie Villena

Operations, Asia

Operations and client service professional with over a decade of progressive experience in tech and customer support. Former Account Manager at Huawei, specializing in cross-functional team management, workflow streamlining, and TPA support.

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Judy Lim

Meet the Founder

Judy Lim

Founder & CEO

Deeply Passionate about People, Healthcare and Health Insurance

Judy has a keen interest in seeing every individual enjoy the well-being that comes from health and the risk protection that comes from health insurance. Her passion is the design of innovative critical illness insurance products that bear two important qualities for the current economic times: accessibility for the mass to middle class and best value for money for the insured.

As CEO and Founder of Zoii Asia, Judy meets with insurance companies from around the region, to collaborate in the design of affordable, bite-sized, and customisable critical illness insurance solutions for the mass to middle-income target segments.

With more than two decades of medical travel marketing experience in Asia, Judy served as Director of Marketing for the Ministry of Health Holdings (MOHH) in Singapore and spearheaded branding efforts to develop awareness of the Singapore public healthcare group brand in the global arena.

After her service with MOHH, Judy moved on as Regional Business Development Director Asia with Mobility Saint Honoré (MSH) International. MSH International, based in Paris, France, is a world leader in the design and management of international healthcare solutions. Judy later relocated to Shanghai as CEO, MSH International (China), to grow the China market. Judy led the re-organisation of key leadership teams, re-strategized the sales teams and distribution channels to expand MSH’s breadth of partnerships in China.

Judy was instrumental in building up the international branding for two premier hospitals in Thailand: the Bangkok Hospital Group and Bumrungrad International Hospital. She drove market development efforts for these two leading hospitals in the diverse markets of Bangladesh, Cambodia, Mongolia, Myanmar, Nepal, and Vietnam.

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Cindy Chen

Meet the Advisor

Cindy Chen

Advisor

With more than two decades of international experience spanning Canada, Singapore, and Thailand, Cindy is a cross-cultural executive and project director whose career defies conventional boundaries. Her work experience cuts across publishing, software development, beauty, and intellectual property — a breadth that reflects an ability to move fluidly between industries and make an impact in each.

Cindy co-founded an IT startup spun off from a premier Singapore research institute, translating complex technical concepts into high-value commercial software that outpaced the competition. Transforming research into a viable commercial enterprise is one of the hardest leaps in business. Cindy bridged that gap; by combining deep product knowledge, sharp communication skills, and strategic business insight to build something real. Three software patent applications and international recognition from Canada, the United Kingdom, and the United States — including the GWIIN Top 10 Women Inventor/Innovator Award from the Global Women Inventors & Innovators Network (UK) — attest to the quality of her work.

Beyond the boardroom, Cindy has partnered with NGOs to cultivate global business networks, developed community livelihood programmes designed to empower underserved populations, and led seminars for business leaders seeking to create broader, lasting impact.

From Singapore to the ASEAN region, across the Asia-Pacific, and onward to North America, Cindy has seen her career unfold across borders, cultures, and industries.

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Loredie Villena

Meet the Business Support Team Asia

Loredie Villena

Business Support Team Asia

Loredie Villena is a seasoned operations and client service professional with over a decade of progressive experience across the education, technology, and customer support sectors. Loredie has served as Operations Manager overseeing cross-functional teams, streamlining organizational workflows, and driving performance excellence to support strategic business objectives.

Her career began in education, where she honed her communication and instructional skills as an ESL Teacher and classroom educator. Transitioning into the tech industry, she held key roles including Account Manager at Huawei Customer Support, where she managed client relationships and service delivery, and Office Manager at Smetsys Software Solutions, where she led administrative operations and team coordination.

Loredie holds a Bachelor of Science in Computer Science, majoring in Information Technology, from La Consolacion University Philippines. Her academic background, combined with her leadership experience as a team co-captain and her communication skills, has enabled her to bridge operational efficiency with people-centric management.

With a commitment to excellence, adaptability, and continuous improvement, Loredie brings a strategic mindset and a collaborative spirit to every organization she serves.

The Zoii Multi-Value Ecosystem

The Zoii
Multi-Value
Ecosystem

Designing, developing, pricing, and servicing critical illness products for Asia's mass to middle-income markets.

Product: CHASE+

Customisable critical illness policy with lump-sum benefits for major conditions

Technology: PROCLAIM

Propriety digital platform for administrative efficiency in claims and servicing

Critical Illness Insurance

Ready for a Rainy Day

A meaningful and actuarially sound critical illness solution designed for the mass to middle-income markets. CHASE+ provides immediate financial support upon diagnosis of major medical conditions.

AffordableBite-SizedCustomisable
Core Protection

Core Protection

Covers 3 Major Illnesses: Cancer, Heart Attack, and Stroke.

Core Protection

100% Payout

Lump-Sum Benefit: Full payment upon specialist confirmation of defined criteria.

Core Protection

Seamless Access

Streamlined Application: Minimal documentation, no medical examination required.

Core Protection

Custom Coverage

Customisable Sum Assured: Ranging from PHP 50,000 to PHP 500,000.

Core Protection

Modular Plans

Flexible Options: Choose from Single, Dual, or Triple Shield structures.

Core Protection

Fast Claims

Simplified Processing: Initiated via activation form, paid directly to policyholder. (Standard 90-day waiting period applies pre-existing conditions excluded).

Core Protection

First-Time Buyers

Seeking simple, accessible, and highly affordable insurance protection to begin their financial journey

Core Protection

Breadwinners

Planning for that critical extra financial buffer to protect their dependents in times of sudden need.

Core Protection

Young Adults

Safeguarding their income, savings, and lifestyle from the costly disruption of unexpected medical conditions.

Core Protection

Loan Holders

Individuals with mortgages or significant financial commitments needing targeted protection against unforeseen events.

Be prepared today, for your protection tomorrow!

Powered by PROCLAIM

Enrolment

Consolidated policy applications and premium payments.

Secure Upload

Medical diagnosis reports and documents securely uploaded to the platform.

TPA Verification

Centralised Third-Party Administrator processing. Secure sharing with insurers for policy verification.

Rapid Resolution

Structured claims history tracking ensures timely assessments and reduces delays in benefit payouts.

Zoii’s Service Platform

MediTreatment

Access to 17,000+ medical specialists across 12 specialties in 23 countries.

  • Requesting optimal treatment plans
  • Arranging hospital admission
  • Cashless & Direct Reimbursement of hospital bills via global partners

✈️

MediTravel

End-to-end logistics so patients only need to focus on getting well.

  • Securing the best flights and accommodation
  • Arranging private airport transfers upon arrival
  • Coordinated departure logistics

(Beijing) Partnership

Bringing the most advanced medical treatments in China to the rest of the world.

  • Elite Facilities: Access to the best public and private Level 3 hospitals in China's Tier 1 and 2 cities.
  • Advanced & Accessible: State-of-the-art technologies and rigorous quality control at highly affordable, competitive rates.
  • International Readiness: High English proficiency among senior medical specialists, easing communication for global patients.
  • Global Teleconsultation: Third-Party Administration services, including Pay-Per-Use teleconsultations with renowned specialists for insurers worldwide.
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Modern medical treatment room with advanced surgical equipment

CURAX (Beijing)

Zoii Asia has an exclusive partnership with CuraX (Beijing) to provide Medical Concierge Services and Third-Party Administrative Services including Teleconsultation services to international patients.

We work with some of the best public and private hospitals in China’s Tier 1 and 2 cities, bringing affordability, most advanced and highest-quality medical treatment services available in China, to the rest of the world.

We provide Third-Party Administration Services including Teleconsultation with renowned and senior medical specialists in China, for all insurance companies from around the world on a Pay-Per-Use Basis.

China's medical quality standards have significantly advanced, with cutting-edge technologies, highly skilled healthcare professionals, and rigorous quality control systems. Level 3 hospitals in tier 1 and tier 2 cities are equipped with state-of-the-art facilities, ensuring world-class treatments at affordable prices.  These hospitals offer an array of specialized services, attracting international patients seeking high-quality care at competitive rates.

Additionally, many medical specialists in these cities are proficient in English, easing communication for international patients. With a growing reputation for excellence and accessibility, China stands as a leading destination for medical tourism, offering both high standards and cost-effective care.

Back to CuraX

Ready to Secure Your Tomorrow, Today?

Reach out to explore product partnerships, CHASE+ enrollment, or Medical Concierge services.